Breathe direction back into your business
Strategy in motion for founder-led businesses.
Your work is good. You know it is. But somewhere between what you stand for and what the outside world sees, something got lost.
The pitch shifts and the website drifts. The right clients aren't finding you the way they should. It's infuriating!
What you already stand for is the engine. The values, the instincts, the way you actually work — it's all there. It's just not driving anything yet.
Insight to Action
£2,500
You can't quite explain what makes it unmistakably yours — in a way that's commercially sharp and still sounds like you.
The website says one thing, the pitch says another. Every time you explain what you do, it comes out slightly differently.
Insight to Action uses the I/We/They diagnostic to get to what you actually stand for, what the business is delivering, and what the right people need to hear. One clear story, built from the inside out.
What you leave with:
- The real version of what you stand for — named, clear, yours
- One story that runs the same way across your website, pitch, and sales conversations
- An honest read of what's working, what isn't, and why
- A clear picture of where you sit and what makes you different
- A 90-day plan built around the why — so you actually follow it
- One page. What to fix, in what order.
- Three check-ins at Day 30, 60 and 90 — so it moves forwards, not sits in a drawer
Move into The Partnership within 30 days and the £2,500 credits in full.
The Partnership
From £3,500/month
The pipeline that built the business won't build the next version of it.
You've got a team and your work is good. But something's drifting and you can feel it. The values that made the business worth building are still there but they're not driving anything anymore.
We reconnect what you stand for to how the business operates and who it's trying to reach, and turn that back into clear direction and momentum. Month by month, until it's strategy in motion.
If you haven't done Insight to Action, we start there with shared clarity first.
The Partnership — £3,500/month
A strategic brain alongside yours. Direction, momentum, honest challenge. Every month.
Full strategic presence — £5,500/month
Higher stakes, more complexity and bigger surface area. I'm in the room — calls, briefs, decisions.
3-month minimum.
From inside the studio
The Yard - building a community from scratch and in public.
The Yard is a concept I'm building and piloting in real time. A third space for working, moving and belonging, unfiltered. The first pilot ran in June 2026. 11 people. Real feedback. A WhatsApp community growing. The next pilot already booked.
This is what it looks like to build something values-first, from the ground up.
Insight to Action engagement - Justin Gardner, Founder 17six
Two websites. A competitive advantage nobody could see. Years of great work for Deloitte, HSBC and FormulaE — but marketing that couldn't explain what made 17six different.
Insight to Action produced a full strategy: competitor analysis, two named ICPs, new brand architecture, rewritten website copy, and an eight-week LinkedIn content plan built around who he actually is and who he's actually for.
"Laura's insight made me realise things about my business I'd never considered." — Justin Gardner, Founder, 17six
Hi, I’m Laura, Founder of Connect Studio
I've spent over a decade translating strategy into action — at Deloitte and EY, and now here, working directly with founder-led businesses who are ready to get their marketing working as hard as they do.
I work with founders who know their business has moved. Who can feel the gap between how good the work actually is and how well they're communicating it. My job is to close that gap.
I'm also building The Yard. A third space for working, moving and belonging — and writing Gravel Notes, the fortnightly letter from inside both builds.