You're drowning in the doing.
Strategic marketing consultant & business strategist for founder-led B2B service businesses across the UK (£1m–£5m).
Founders of B2B service businesses, am I right?
You’re marketing because you feel you should, chasing opportunities because they might lead somewhere, and trying to keep everything moving while quietly wondering what will actually make a difference.
As an experienced B2B marketing consultant, I help founder-led businesses turn that chaotic, reactive growth into a clear commercial direction. Let’s work out what really matters, where the real opportunity is, and exactly what to focus on next.
Let’s see what’s actually going on.
As a founder you’re likely stuck in the weeds every day.
I get inside the business with you and ask the questions you haven't had time or headspace to ask. I look at what's working, what's getting in the way, where the real opportunities are, and what your clients actually value you for.
Then we connect the dots between you, the business, and the people you want to work with.
What you stand for becomes a filter for which opportunities are worth pursuing.
Not values as a fluffy website statement.
Values as a practical tool for saying an easy yes and a firm no to the opportunities coming at you.
Then we work out what matters, what doesn't, and exactly what happens next.
I start with you.
Then we look at the business.
Then your clients.
The Connect Studio I / We / They
Strategic Diagnosis
Sometimes what starts out looking like a problem with your marketing actually is a business problem.
Thats usually where things get interesting.
Insight to Action
The Insight to Action package is a standalone strategic marketing diagnosis for B2B founders (£1m–£5m) who want clear commercial direction on where the business should focus next.
By uncovering your real growth bottlenecks, you will know exactly what is worth pursuing, what to say a firm "no" to, and precisely what happens in the next 90 days.
Proof from the studio
"Laura's insight made me realise things about my business I'd never considered. She provided simple, effective steps, copy for my website and more, that made everything easier. She's driven, knowledgeable, and wonderful to work with."
Justin Gardner
Founder, 17six
The Fractional CMO Partnership
Need someone in the boat with you?
Perhaps you need long-term strategic support alongside your leadership team?
Some founders don't need another creative agency. They need an experienced B2B marketing director inside the business to challenge thinking and keep commercial priorities moving.
The Partnership provides dedicated monthly strategic alignment, fractional marketing leadership, and ongoing accountability sessions to scale your brand intentionally.
I'm Laura.
I am a B2B marketing consultant and business strategist with over 12 years of experience advising leadership teams on brand positioning, strategic marketing and growth. I spent most of my career at EY and Deloitte leading high-growth marketing and brand campaigns. Today, I translate that enterprise strategy into practical plans for founder-led B2B businesses.
I've never been particularly interested in marketing for the sake of it.
I'm interested in people. What they actually want. What's getting in the way and why. And what happens when you stop doing what you think you should do and start doing what actually makes sense, for you.
That's how I work with founders too.
Curious. Direct. Commercial. Human (most importantly!).