Inside the CISO Programme
Deloitte, Cyber, North & South Europe and Middle East Centralising strategy across 26-country client relationship programme.
Role: Cyber Marketing Lead (Diagnosed, Designed, Got Sign-off, Launched)
Clarity: Spotting a fragmented reality
The start: It started in the UK. I used CRM data to find 30 key clients and started an intimate dinner series. Today, that exact network connects 150+ Chief Information Security Officers.
The core bottleneck: Across the wider international region, CISO events were happening too: the UK, the Netherlands, Switzerland. But they were sporadic, isolated, and each country operated entirely on its own.
The problem: A premium client travelling between those geographies wouldn’t have known it was one single Deloitte ecosystem. They were drowning in fragmented corporate noise.
Connection: Building the answer from scratch
The Diagnosis: The solution came directly from navigating my relationships with 26 separate country marketing teams. I diagnosed the structural gap and built a centralised answer completely from scratch: one cohesive umbrella brand that CISOs would instantly recognise wherever they were in the world, layered over deeper, intentional client relationship activities.
The Execution: I presented the full strategic plan, budgets, and resourcing structures to partners and industry leads across each of the 26 global geographies. They signed it off.
Intention: Scale, holograms, and true momentum
The Build: Then I got it running. I grew the central marketing team from one to five specialists and led a focused regional working group pulling together custom insight reports and executive events. Together, we successfully centralized the dinner and roundtable series across the entire multinational territory.
The Launch: We launched mid-COVID with a massive hybrid event. We united 88 elite CISOs across 13 countries, featuring Dame Kelly Holmes live by hologram inside the Natural History Museum.
Core assets delivered: The CISO Programme Architecture and GTM plan with hybrid launch event.
Executive insights published: "From CISO to…?" and "The Ascent of the CISO"
The Connect Studio bridge:
Same thinking, founder-sized: we find the exact people who matter most to your commercial growth, and then we ruthlessly build your entire positioning around them.