Inside an Insight to Action engagement
Justin Gardner, Founder, 17six — photographer and production partner for professional services and creative agencies.
The situation
Justin had been running 17six for years. The work was genuinely good – Deloitte, HSBC, FormulaE, the Army. A portfolio most production companies would lead with.
But the marketing wasn’t keeping up. The positioning didn’t name who it was for, and the thing that actually made him different wasn’t visible anywhere.
He knew something was off. He just needed someone to name it.
"For years, I struggled with direction in my marketing, unsure what to put on my website or how to move forward. Working with Laura Thompson at Connect Studio completely changed that. Laura took the time to understand my values and helped me identify my core pillars. She gave me a clear, actionable plan, and now I have a structured, refreshed approach. Laura's insight made me realise things about my business I'd never considered. She provided simple, effective steps, copy for my website and more, that made everything easier. She's driven, knowledgeable, and wonderful to work with. I'd highly recommend Laura to anyone seeking clarity and a solid marketing direction."
Justin Gardner
Founder, 17six
The result
By the end of Insight to Action, Justin had:
- A clear positioning statement: A definitive structure that names exactly who he's for and why they need him.
- New website copy: A core messaging engine that authentically reflects who he actually is.
- A 90-day roadmap: A practical, focused go-to-market plan for the next 90 days.
- Ongoing accountability: Structured checkpoints to keep his business momentum moving forward.
If this case study resonates with you, let's explore how we might make your business intentional rather than reactive!